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Why Joy Isn’t a Feeling — It’s a Strategy

Let’s get something straight.
Joy isn’t a gift. It’s not something the universe hands you when you finally do enough yoga or stop eating gluten. Joy is a strategy — and most people are winging it.

We don’t realize how many moments we spend in what I call not-joy — that sour, low-grade funk where everything feels mildly itchy and unreasonably loud. Not full-blown depression. Not an existential meltdown. Just a tight-chested, teeth-clenched, sigh-heavy drag.

And we treat it like weather.
Like it just happens to us.

But here’s the truth: not-joy is a state.
And states can be shifted. On purpose.

🧠 First, Name the State You’re In

If you don’t know where you are, your brain will just loop whatever story it’s already telling. So the first step is simple: catch it.
“I’m in not-joy right now.” Boom. That’s it.

It doesn’t mean you fake a smile or pretend to feel better. It means you recognize the pattern and say: “Okay, I’m in the emotional weeds. Got it. Time to find the path out.”

🚧 Then, Shift to Neutral

Before you “think positive,” you have to stop bleeding.
This means shifting from reactive spirals (“Why does everything suck?”) into neutral ground (“I’m safe. I’m okay. I’m just stuck.”).

Vent. Breathe. Stare at a wall.
Do whatever it takes to stop the not-joy train from accelerating. The goal isn’t happiness — it’s traction.

🎮 Now Choose a Joy-Creating Action

Here’s the kicker: you can’t think your way back to joy. You have to create it.

That might mean walking the dog with music in your ears. Or calling a funny friend. Or screaming into a pillow with an emotionally satisfying “YARGH.”

It doesn’t matter what you choose, as long as it’s:

  1. In your control
  2. Physically or emotionally energizing
  3. Not destructive

This is the part where most people say, “But I don’t feel like it.”

Right. You won’t.
Because you’re in not-joy. That’s the trap.

You have to move before the joy shows up.

🔘 Push Your Joy Buttons

Joy isn’t generic. It’s personal.
You’ve got your own weird emotional switches — music, movement, laughter, memory, ritual, nonsense.

Maybe it’s dancing like an idiot to ‘80s synth-pop. Maybe it’s cooking something complicated. Maybe it’s doing a dramatic monologue from Die Hard in the shower.

Whatever it is, find your buttons. Press them. Regularly.

🧘‍♂️ Declare the Shift Out Loud

Say it.
“I’m choosing joy right now.”
Even if you don’t believe it.

The act of saying it realigns your focus. It moves you from “I hope this works” to “I’m doing the thing.” It’s not about magic words — it’s about making your choice real in the moment.

🌀 This Isn’t About Toxic Positivity

This strategy isn’t about pretending bad things don’t happen. It’s about responding on purpose when they do. It’s about refusing to stay stuck in emotional static.

You don’t need to become a monk.
You don’t need to meditate for three hours.
You just need a repeatable method to shift your inner state.

Because joy doesn’t show up to save you.
It shows up because you made room for it.

📚 Want the Full Joy Game Plan?

If this hits home, you’ll love my full breakdown of this system — complete with tools, examples, and a few righteous fart jokes.
Grab your copy of My Daily Joy Strategy — now available on Amazon.

Let’s stop winging it and start choosing it.
Joy’s not a luxury. It’s a strategy.

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